About
Designer, professor, and researcher at the intersection of art and technology
Huoston Rodrigues is a Brazilian designer, professor, and researcher whose work sits at the intersection of art and technology. (He just doesn't like the word multidisciplinary.) Born in Brazil and now based in Ho Chi Minh City, Vietnam, he brings over two decades of industry experience to his current role as Lecturer in Digital Media at RMIT University Vietnam.
His path through design has been anything but straight. Over the years, Huoston has developed concepts, interfaces, 3D visualizations, animations, and brand identities for companies across industries and continents. He has worked with Nubank, Itaú, Natura, Tanqueray, Stella Artois, Hot Wheels, Hamilton Watches, Delta Air Lines, Ford, Coca-Cola, Ubisoft, FILA, Le Creuset, KitchenAid, and Innocent Drinks, among others.
His expertise spans Art Direction, Interaction Design, Motion Design, 3D Animation, and Compositing, with a focus on experiences that connect digital and physical environments.
In 2013, Huoston co-founded Timokids, an edutainment app for preschool children published in four languages across more than 190 countries. It reached 150,000 downloads in its first months. The venture won two national stages of Brazil's DEMO competition and earned him a spot at Silicon Valley's DEMO Fall Conference in 2014, the same platform that launched Salesforce, VMware, TiVo, and Evernote.
After returning from California, he made a deliberate choice: step back from the pace of the industry and pursue a long-held dream of an academic career.
What started as a change of pace became something deeper. During his Master in Information Technology and Knowledge Management, Huoston first encountered computational intelligence techniques like natural language processing and computer vision, fields that would later reshape entire industries.
His doctoral research let him pursue what he truly loves: Virtual Reality and Serious Games. He proposed a methodology for immersive training that was validated by 141 professionals and academics from eleven countries.
"Huoston has a massive passion for Interactive Media and Animation, especially Games and Virtual Reality, subjects in which he teaches and conducts research. He is absolutely mesmerized by everything at the edge between Art and Technology.
His academic background is as layered as his practice: a Technology Degree in Creation and Advertising Production, a Postgraduate Degree in History of the Arts: Theory and Criticism, and both a Master and Ph.D. in Information Technology and Knowledge Management. This unusual combination, spanning aesthetics, technology, and human behavior, informs everything he creates and teaches.
When not working, he enjoys long hikes, good books, music, movies, museum visits, video games (especially RPGs), and cooking. He also makes things that probably shouldn't exist: absurd objects somewhere between philosophy and play. Making is his way of thinking out loud.
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