High-technology sensors: motion design to explain how a technology solution works
Video to promote E-Sensor technology from E-Wall Company
Some companies are always ahead of their time. This was the case with E-Wall, a São Paulo-based technology company that aspired to revolutionize the user experience at the point of sale by using a combination of sensors and biometric recognition technology that was absolutely innovative for its time. This video discusses E-Sensor technology, which can be used at the point of sale to gain insights about the audience in a dynamic way.
I produced this video for E-Wall, a company specializing in technology applied to indoor digital signage systems. Besides all the animations, the script was also created by me.
Project
Outcome
Key Points
I was responsible for creating a video to present a technology that was new to the Brazilian market. The challenge of transforming highly technical ideas into visual metaphors that anyone can understand—without advanced knowledge of technology—was fascinating and rewarding.
What I Learned
The central learning from this job was converting technical concepts into visual metaphors accessible to the end consumer. Communicating about a new type of technology that wasn't yet popular was a real challenge.
