Delicious and refreshing: editing, post-production, and motion design to sell drinks
Videos for Fran's Café's iced drinks
If you live in or have visited São Paulo, there is a good chance that you have seen a Fran's Café shop. Founded in 1972 in the countryside of São Paulo, the chain currently has more than 100 establishments in several locations in Brazil. I have done several jobs for Fran's Café.
Among them, I worked on two videos, one for Iced Drinks and another for Franccino, two of the most popular products of the coffee shop chain. The work involved editing, post-production, and motion design.
Project
Outcome
Key Points
I was responsible for the post-production (including editing, montage, and color correction) and motion graphics of the videos. Besides the post-production aspects, I also provided several of the royalty-free visual and audio materials used in the videos.
What I Learned
In this job, art direction was done by the company responsible for the product photos. I had to adapt my process to their visual language.
