Elegance in motion: signature animation for a brand of men's clothing
3D signature for the men's clothing brand
Hugo Deleon is grounded in the careful selection of fabrics and research in the fashion market, always attentive to the needs of the contemporary man. The brand has conservative and modern characteristics in perfect balance. Although it has a particular tradition, it does not allow itself to be stagnated by conservatism. Its prominent audience is middle-aged or younger men.
Besides several promotional videos, I also created the signature video they use to open all the videos. The concept evokes the idea of elegance, luxury, exclusivity, masculinity, and power. The textures and materials (leather and metal) have a deep relationship with the male universe. The gold color was used as a sign of perceived value.
Project
Outcome
Key Points
The idea of working with the fashion industry, and more specifically men's fashion, proved to be an exciting challenge. Getting the communication right—the tone, the message, and the aesthetics—required careful attention to detail and a refined visual approach.
What I Learned
I learned to meet the high aesthetic standards of men's fashion. The result was satisfactory, and I continued to serve the client for several years.
