A distinctive, inclusive, and modern proposal for dealing with digital payments

UX/UI for payment application

Brazilians have reinvented themselves in search of more time and better experiences, creating new ways to communicate, work, and consume. With an optimistic view of these changes, Itaú bank saw the opportunity to transform the relationship with money. Thus iti was born: a platform that reinvents the experience of paying, receiving, buying, and selling. The iti platform is a digital wallet that can be used by both Itaú bank and non-bank clients.

iti wants to be in people's daily lives and evolve with speed to facilitate any type of exchange, financial or otherwise. The Digital Design project of the iti app is the result of countless surveys of the needs of the public, rounds of continuous testing with users, and the very construction of the brand personality. My work as a UI/UX designer was to translate a great deal of this data into interfaces and interactions.

The Client

Banco Itaú Unibanco S.A. is a Brazilian financial services company headquartered in São Paulo, Brazil. Itaú Unibanco was formed through the merger of Banco Itaú and Unibanco in 2008 and is one of the largest financial institutions in Brazil. Present in 21 countries, the bank has about 5,000 branches in Brazil and abroad.

What I Did

I was part of the team that worked on the concept of the application and the deployment of several pieces, maintaining the brand's identity. For example, the design system and icons were my tasks, as well as a good part of the interactions, animations, and transitions.

Tools I Used

Figma / Adobe Illustrator / Adobe Photoshop / Adobe After Effects

Project
Outcome

Key Points

I worked with a large, multidisciplinary team for several months. The design system's development was slow initially, but the way we structured the system allowed for quick design changes and proved to be flexible. This was one of the most significant projects I have worked on in recent years.

What I Learned

I learned a lot about data-driven design and have applied this concept to all projects since. I also mastered Figma through this project.

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