Developing a visual identity for a young, modern brand that is up-to-date with the latest trends
Visual identity for a technology product brand
The biggest challenge in developing a technology company's branding is consistency. Technology companies are constantly innovating and developing new products and services. As a result, your brand needs to be able to keep up with these changes and remain relevant to your target audience. Technology companies must have a clear and concise branding strategy to overcome this challenge. This strategy should define the brand's values, mission, vision, and communication objectives.
My biggest challenges when working on Letron's branding were to keep the brand memorable, easy to read and understand, and flexible. Technology constantly changes, and companies must be prepared to adapt their brand to new trends. The brand has a young, modern, relaxed vibe without neglecting the company's central message.
Project
Outcome
Key Points
I was responsible for developing the branding for a Brazilian company specializing in accessories and peripherals for computers and cell phones. My main objective was to create a memorable but, above all, flexible brand that could adapt to their evolving product line.
What I Learned
The biggest challenge is consistency. Technology companies constantly change, making it difficult to maintain a recognizable brand.
