Simple, sophisticated, and intelligent: creating an identity for a scientific event
Creation of identity, website, and graphic materials for a scientific event
The Universidade Nove de Julho (UNINOVE), São Paulo, Brazil, has several bachelor's and postgraduate programs, including Master's and Ph.D. degrees. Among them is a Master's and Ph.D. program in Informatics and Knowledge Management, which I attended and graduated from. It is currently one of Brazil's largest private institutions of higher education. I was responsible for developing the identity and all the graphic material for the event.
The international academic event SETII - Seminar on Intelligent Information Technology has been organized annually by this program since 2016. I developed the first version of the website and all communication pieces for the 2016 and 2018 editions.
Project
Outcome
Key Points
I developed the visual identity for an academic event organized by one of the largest private universities in Brazil. Besides the corporate identity, I was also responsible for the first version of the event's website and all associated communication materials.
What I Learned
The central learning was adapting to clients outside the industry. Explaining design and communication concepts to academics required a different approach.
