Unique and modern, without losing sight of tradition: a strategic design for a law firm
Strategic design to redefine a company
The new design had the proposal to change radically compared to the original brand, keeping only some elements in common, such as the actual colors and the institutional typography. Besides the brand, I was also responsible for the usability studies and interface design of the corporate website, which was fully responsive.
The objective of the strategic design was to present the new positioning of the company, which despite being traditional, stands out not only for excellence but also for being able to meet the challenges of the modern world.
Project
Outcome
Key Points
I worked on redesigning the Souza Neto & Tartarini Attorneys at Law firm's brand from Brazil. Working with more conservative clients is not exactly something new for me. But things tend to be complicated when the client needs a modern brand and cannot get away from traditional standards.
What I Learned
This job's main challenge and learning experience was reconciling tradition and modernity. Certain elements had to refer to the company's tradition, while the final result should evoke modernity. Without a doubt, an exciting challenge.
