Developing a warm and friendly brand for lovers of a delightful and exciting product

A delicious way to attract the attention of nut lovers

In 2016, in a small space at the back of a yard, Tocca was born, living up to its origin through its name and carrying an enormous desire to undertake on the part of two nut lovers. The company grew and developed rapidly, and Tocca was no longer a shelter for two but for thousands who identified with the proposal of this tribe.

I worked on the brand redesign project for the company's new moment. As well as developing a video to promote the company's main products, I worked on the art direction and production of a series of advertising pieces, including the official website, the company's primary sales channel.

The Client

Tocca is a company from the south of Brazil that specializes in producing nut-based pastes. It positions itself as a brand that values the quality of its raw materials and the process by which its products are made.

What I Did

Art Direction, Branding, Graphic Design, Web Design, and Motion Design.

Tools I Used

Adobe Illustrator / Adobe Photoshop / Adobe After Effects / Figma

Project
Outcome

Key Points

I worked on a fantastic project to redesign the Tocca brand for the company's new moment. Besides developing a video to promote the company's main products, I also worked on the art direction and production of a series of advertising pieces based on their core concept.

What I Learned

This work allowed me to explore the concept of touch (from the Portuguese verb tocar). All communication was developed around how the company touches everyone.

← Previous Project

RD Automotive Speakers

Next Project →